Brand Finance: Egypt, Morocco top rankings for Maghreb in 2025 Soft Power Index

Brand Finance: Egypt, Morocco top rankings for Maghreb in 2025 Soft Power Index
Source: UN Tourism

Egypt ranked 38th and Morrocco 50th in the latest Brand Finance global Soft Power Index, as both countries topped the Maghreb region, ahead of Algeria, Tunisia, Libya, and Mauritania. The U.S. took the top spot with China coming in second. Countries experiencing war such as Israel and Ukraine dropped spots, while El Salvador was the biggest climber in the rankings, as it was seen to have dramatically improved its security situation.

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