Tunisia sees seawater therapy as tourism draw

Tunisia, already the world’s second-largest destination for seawater-based treatments, is setting its sights on overtaking France as the global leader in what is called thalassotherapy, according to a report from AFP. With a Mediterranean coastline, natural thermal springs, and affordable services, the country attracts 1.2 million foreign visitors annually for its wellness offerings.

Historic centers like Korbous and resorts in Sousse, Hammamet, and Monastir draw European tourists seeking high-quality yet cost-effective restorative wellness treatments that incorporate seawater. A week-long therapy session in Tunisia costs about €1,000—far less than the €3,000 charged in France. The industry generates $63 million annually and is a growing part of Tunisia’s tourism sector, which saw record foreign arrivals in 2023.

However, there are obstacles hindering growth: limited promotion budgets, infrastructure challenges, and a lack of service by budget airlines.

There are plans for eco-friendly thermal resorts which could expand the industry. With its natural assets and competitive prices, Tunisia is well-positioned to become the world leader in thalassotherapy.