M squared has reached 41 percent construction completion at Masyaf Ras Al Hekma, with phase two now underway and 70 percent of units sold. The project is expanding its commercial and lifestyle offerings as it targets full delivery by 2027.
With 70 percent of its units already sold and a surge in commercial activity, M squared's Masyaf Ras Al Hekma is no longer just a blueprint on Egypt's North Coast-it is rapidly becoming a tangible destination. The company has confirmed that construction has reached 41 percent completion across the 1,546-unit project, and phase two is now officially underway.
Redcon Construction has joined as a major partner, intensifying work on the Lagoon Buildings and all phase one lagoons. The first phase, comprising 347 units, is scheduled for delivery by the end of 2027, but M squared has already handed over 160 units to buyers, signaling a pace that outstrips many regional competitors.
Commercial expansion and infrastructure upgrades
Beyond residential construction, Masyaf Ras Al Hekma is aggressively expanding its commercial and lifestyle footprint. The number of operating food, beverage, retail, wellness, and lifestyle outlets has more than doubled since 2025, now reaching 35. New beachfront concepts such as GrabNGo, Senses Specialty Coffee, Roufy's, Pane, and Gelato on Wheels have opened, while BEFIT at Ritsa and Saigon by the Sea-developed in partnership with Fairmont Nile City-anchor the destination's wellness and dining scene. Boards N Boats has also scaled up its watersports and recreation offerings.
On the hospitality front, Marmarica Boutique Cabanas is operating with 42 keys for the 2026 season, including poolside and seafront cabanas, rooms, and suites. M squared has brought in Impact Hospitality Group, known for managing Casa Cook, to oversee property operations.
Water security and shoreline protection
To support the project's growth, M squared has expanded water infrastructure, boosting the desalination plant's capacity to 1,000 cubic meters per day and drilling additional wells. The company has also secured regulatory approvals for a shoreline protection and enhancement initiative, with construction set to begin in October 2026. Developed with international water and coastal engineering specialist DHI, the project aims to mitigate erosion and flooding risks while safeguarding the sandy beach and swimmer safety.
In 2026 alone, M squared invested approximately EGP 700 million in construction and development at Masyaf, underscoring its commitment to rapid delivery and operational readiness. Karim Malash, Chairperson and CEO, has made clear that the company's strategy is to accelerate construction and fulfill delivery promises, positioning Masyaf as a fully integrated, year-round destination rather than a seasonal resort.
Broader impact and next steps
M squared's ambitions extend beyond bricks and mortar. The company has expanded community, cultural, and sports activities, including partnerships with AlphaX Hybrid Fitness Racing and GRID, and sponsorships for Egyptian athletes across multiple disciplines. These moves are designed to anchor Masyaf as a hub for both residents and visitors, not just a real estate investment.
While the North Coast is crowded with stalled or delayed projects, M squared's progress at Masyaf Ras Al Hekma stands out for its pace and breadth. The company's aggressive delivery schedule, commercial diversification, and infrastructure investments signal a clear intent to dominate the high-end coastal market. For investors and competitors alike, the message is unambiguous: M squared is betting on scale, speed, and operational depth to set a new standard for integrated coastal development in Egypt.
Further details can be found in the original Daily News Egypt report.
